3 simple steps to a Healthy Amazon Seller Account :
As a third-party seller on Amazon, you need to comply with certain guidelines set by Amazon. One of these is meeting specific requirements known as Account Health metrics. If you don’t meet them, Amazon will give you warnings, suspend your account, or even remove it if the issues aren’t resolved.
- Order Defect Rate : The Order Defect Rate (ODR) gauges your general success in leaving clients as pleased as the A-to-Z guarantee says they will be over the previous 60 days. It covers a number of topics, all of which must aggregate less than 1% for the ODR to be satisfactory.
- A problem exists with an order if:
- Has nasty comments
- A fruitful A-to-Z assertion
- Chargeback on a Credit Card
- A problem exists with an order if:
- Cancellation Rate : This only applies to orders that are filled by the seller and tracks, over a 7-day period, the proportion of orders that the seller cancels. Your Cancellation Rate (CR), for instance, wouldn’t be affected if a consumer cancelled an order that was still being processed. This statistic for Amazon account health must be less than 2.5%.
- Rate of Late Dispatch : In order to maintain customer satisfaction, Amazon wants the Late Dispatch Rate for orders placed on its website to stay below 4%. If it reaches this threshold, customers may receive warnings or be suspended from using the site.